When our first child was born in 2014 we bought all the baby items new parents need. Crib, stroller, swing, highchair, baby gates and on and on. What we realized is that there is a gap in the market for cost-effective, practical products that solve every day problems. Later, in 2019 we had twin boys. We quickly found ourselves very tired and spending a lot of time cleaning up and doing laundry after meals. Consider all the hand washing, wiping faces, cleaning highchair tray and seat and sweeping the crumbs off the floor. Add to this all the food stuck to your child’s clothes and the laundry that ensues. In early 2020 I was thinking about the gap and had a light bulb moment. The next day I went out and built a prototype that closed the gap between the bib and the highchair tray.

Since then we've been iterating on the design to find the right product-market-fit. We've spent years in development to make the product function with most highchairs, user friendly and safe.

In the background we also have other creative childcare products that are in the works - so stay tuned by subscribing to our mailing list.